Marketing Strategy & Ad Campaigns

MARKETING STRATEGY & ADVERTISING CAMPAIGNS


It has often been said the road to failed marketing initiatives is paved with good intentions. We've heard all the horror stories and been privy to a few. When a great marketing idea fails, it can often be chalked up to one of three things:
  • Under Funded
  • Under Manned
  • Lack of Pre/Post Marketing Strategy with Arbitrary Results
The funding point is often out of our hands. We operate in complete transparency and share our recommendations regarding marketing investments and anticipated returns based on hard data. However at the end of the day the marketing initiative needs to be in alignment with the available budget. If that's not possible, we sometimes recommend scaling back expectations, scaling back the budget and exploring alternative marketing initiatives that will achieve actionable results for the available dollars.

Under-Manned is where Brandiversitys' Integrated Marketing Program can be most effective for a business. We become the de facto marketing team, handling all of a businesses marketing needs more cost effectively than hiring an internal marketing department. For a business with a marketing department of one, we become that marketing persons support staff helping to develop strategy, implement those marketing initiatives and track the results.

Which brings us to Strategic Marketing. As with many disciplines across varied industries, poor foundations yield poor results. Brandiversity works with your business to identify a business need, develop a marketing strategy and plan with clearly defined goals and implements and manages the plan thru completion.

If you're interested in learning more about our Strategic Marketing process, have some questions or would like us to conduct a complimentary review and audit of your current marketing plans and calendars, click on the Start of Something Special below.

THE START OF SOMETHING SPECIAL

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